1. Introduction

G.U.D. Holdings (Pty) Ltd (“we”, “us”, “our”) operates a digital platform, ServiceBay, that connects motorists with independent automotive workshops for the purpose of obtaining quotations, comparing, and booking vehicle services.

This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you use www.servicebay.co.za, including all associated applications, communications systems, and booking tools (“the Platform”).

By using ServiceBay, you agree to the processing of your personal information as described in this Policy.

2. Information We Collect

We collect personal and other information directly from motorists and workshops, as well as information generated through the use of the Platform.

2.1 Motorist Information

  • Name and surname
  • Contact details (email address, phone number)
  • Vehicle information (make, model, year, mileage details)
  • Location data (as provided or permitted by device settings)
  • Service requests and booking preferences
  • Communication history on the Platform

2.2 Workshop Information

  • Business name and registration details
  • Contact persons and communication details
  • Location coordinates and service area
  • Services offered and pricing data
  • Booking availability and schedule data
  • Ratings and reviews

2.3 Platform Activity and Automatically Collected Data

  • IP address and device identifiers
  • Browser type and operating system
  • Cookies and similar technologies
  • Platform usage, interaction and technical logs
  • RFQ, quotation and booking history
  • Vehicle service and servicing history recorded through the Platform
  • Workshop selection and booking behaviour
  • Service frequency and other patterns derived from interactions with the Platform

3. How We Use Your Information

We use personal information to:

  • Match motorists with suitable workshops
  • Facilitate quotation requests and responses
  • Enable booking scheduling and rescheduling
  • Send service notifications (email / WhatsApp / platform messages)
  • Maintain platform security and fraud prevention
  • Improve system performance and user experience
  • Generate analytics and operational reporting

4. Sharing of Information

We only share information where necessary for service delivery:

4.1 With Workshops

When a motorist submits an RFQ, we may provide selected workshops with the information reasonably necessary to prepare and respond to the RFQ, including vehicle details, service requirements and the motorist’s approximate location. Contact information may be provided where necessary to facilitate a confirmed booking or service.

Workshops receiving personal information through ServiceBay are responsible for processing that information lawfully and only for purposes connected with responding to the RFQ, fulfilling the booking and providing the relevant automotive services.

4.2 With Service Providers

We may share data with:

  • Hosting providers (e.g. cloud infrastructure)
  • Messaging providers (email and WhatsApp services)
  • Analytics providers (e.g. Google Analytics)

4.3 Legal Requirements

We may disclose information where required by law or legal process.

5. Data Retention

We may retain records of previous RFQs, quotations, bookings, vehicle service history and related Platform activity where reasonably necessary to maintain a user’s account and service history, improve future ServiceBay interactions, support analytics and reporting, resolve disputes and meet legitimate business or legal requirements. After this period, data may be securely deleted or anonymised.

6. Data Security

We implement appropriate technical and organisational safeguards designed to protect personal information against loss, damage, unauthorised destruction, unlawful access or processing, alteration and disclosure. Where a security compromise involving personal information occurs, we will respond and provide notifications in accordance with POPIA and our applicable information-security procedures.

7. Your Rights

You may request:

  • Access to your personal data
  • Correction of inaccurate data
  • Deletion of your personal information (subject to legal obligations)
  • Withdrawal of consent for communications

8. Cookies & Tracking

We use cookies to:

  • Maintain session functionality
  • Store preferences
  • Improve platform performance

Users may disable cookies via browser settings, though this may limit functionality.

9. Cross-Platform Communication

We may contact users via:

  • Email
  • WhatsApp (where consent has been provided)
  • Platform notifications

Message frequency depends on booking and quote activity.

10. Changes to This Policy

We may update this Privacy Policy periodically. Continued use of the Platform constitutes acceptance of changes.